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greenacrepark

Take a Hike: Sightseeing in the Heart of Manhattan

stpatrickscathedral

St. Patrick’s Cathedral

It is not news, of course, that walking is in fact healthy and that those who walk tend to be more calm, alert and happy than people who are inactive [ie. not walking]. Combat those afternoon office sleepies by taking a walk during your lunch hour. Many studies support that lunchtime strolls can almost immediately boost moods and the ability to handle common work time stressors. You work in possibly the greatest eye-candy environment there is – leave your desk and stir up some energy.

  • Rockefeller Center, St. Patrick’s Cathedral 5th Avenue between 49th and 51st Streets. A double whammy – an impressive landmark destination for its architecture and the city’s most prominent Catholic church, unlikely neighbors, but great neighbors nonetheless.
  • New York Public Library and Bryant Park, between 40th and 42nd Streets, 5th Avenue to 6th Avenue. Who doesn’t love Bryant Park? It’s one of the city’s best public spaces for strolling, napping, sunbathing, people watching, table tennis, a wrap or a cup of joe. The renovated main branch of the NYPL has an excellent library shop, and offers you the joy of walking through its Reading Room, where – GASP! – you can take in the extraordinary sight of people reading!
  • Waldorf Astoria. 301 Park Avenue. Walk to it, then walk through it. If you start at the Yale Club next to Grand Central station and walk to Penn Station – you’ll replicate Nick Carraway’s walk from The Great Gatsby.

    greenacrepark

    Greenacre Park

  • Greenacre Park. E. 51st Street between 2nd and 3rd Avenues. A hidden gem, Hideo Sasaki’s masterpiece of a pocket park features a little known 2
    5-foot waterfall – Calgon take me away!
  • Times Square – the obvious departure from all reality and mega scene for people watching.

Start tomorrow by taking a stroll during lunch. Chances are you won’t even be missed! If you can’t fathom a non-working lunch hour, then grab an office mate and talk shop while walking to and around the short routes above. Don’t forget your kicks!

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Walk it off: 1407 Broadway’s Best Walkable Bars

In the city that never sleeps, you’re not exactly hard-pressed to find a bar open any hour of the night – one that will mix you a cocktail to end a perfect or even not-so-perfect day. In keeping with the tradition of New York City’s ever evolving cocktail scene, here’s four within walking distance of 1407, that’ll offer you a mix of solid atmosphere and potables.

The Skylark

200 W 39th St, (212) 257-4577

Indoors or out, you’ll find a cocktail lounge with views and glamour. Nestled 30 floors above Manhattan’s Garment District, patrons never tire of its sweeping panoramic views of New York City. Cocktails here are one of a kind – just like their mixologist Johnny Swet. Two to try for the adventuresome drinker…

Caramelized Pineapple & Sage Mojito

Bacardi, caramelized pineapple puree, sage & mint, lime juice, pineapple wedge & sage leaf

Rum Raisin Cream

Sailor Jerry rum, tawny port, rum raisin cream & a scoop of raisins

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Winnie’s NYC

63 W 38th St, (212) 729-0277

Open to 1am Mon-Thurs and 3am Fri and Sat

A super posh, woodsy lobby bar nestled within the ultra cool Refinery Hotel. Winnie’s offers a refreshing cocktail list with prohibition-era flair. Once an historic hat factory turned boutique hotel in the City’s Garment District, Winnie’s stops your search for a classic cocktail, or intriguing new elixir. With live jazz performances throughout the week, you’ll be tempted to come all roaring 20s, Zoot suit, fringe and all. Take a look at these two drinks…

dirty new yorker
Bootlegger 21 Vodka, New York cheese-stuffed olives. Filty.
new york lightning
A New Yorker’s take on the Jack Rose, this homage to our bootlegging heroes of a bygone era, Black Dirt Distillery’s Applejack and lime juice served straight up with a slice of New York Granny Smith and a splash of grenadine

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Cellar Bar

The Bryant Park Hotel, (212) 642-2211

What’s cooler than the Bryant Park hotel – after all you may see A-listers like Heidi Klum or Nick Lachey often in the house?! While rooftops and bars with panoramic views are seemingly on every block, you won’t find many bars in a cavernous gothic lounge! This after work and very popular late night cellar bar stirs up a buzz for celebrity sightings and wholesome people watching. The Cellar Bar can’t help but raise the bar for cool by hosting New York’s top DJs nightly, and serving specialty cocktails by their first names. Here are two to whet your whistle.

Coco
Old Forester 46 Bourbon, Pumpkin Vodka, Crème de Cacao, coconut milk with a touch of cinnamon, coriander seeds, peppercorns infused honey, garnished with grated nutmeg Oscar
Gracias a Dios Mezcal, Ancho Chile Reyes Liqueur, passion fruit puree, and spiced Honey

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Proper West

54 W 39th St, (212) 997-9000

While a chef-driven menu using local ingredients attracts its fair share of patrons, the ultra sleek 40 foot steel bar brings in the rest of the crowd. This is your place to hit if kicking back with a slick drink and watching the game or its highlights are what your doctor ordered. Modern and low-lit, the Proper West serves enough artisan cocktails to complement any occasion. As I said…

Togarashi Spicy Margarita

Tanteo mild Jalapeño infused tequila, agave nectar fresh lime juice, rimmed with Japanese Togarashi salt and pepper, garnished with lime

Strawberry Old Fashion

Bulleit bourbon, muddled orange and strawberry, bitters, garnished with a strawberry

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famous

Getting a facelift and ready to socialize: 1407 Broadway attracts tenants through Twitter

This article was originally published on TheRealDeal.com.

With more than 1,000 followers, an office building on Broadway may be more popular than you.

The 43-story building at 1407 Broadway — your newest Facebook friend — has considerable virtual clout: It’s a prolific tweeter of neighborhood and business news. Its Instagram, website and Facebook are full of pictures of local shops, the surrounding skyline and followers’ selfies.

The pseudo anthropomorphic accounts are all aimed at luring “creative” tenants to fill 110,000 square feet as the building undergoes a $30 million renovation, said CBRE’s Gregg Rothkin, who is leasing the building’s office space.

“We saw a fantastic opportunity for growing fantastic tenants,” Rothkin said. “To send out a glossy brochure or to put an ad in a trade publication is not the way to attract these tenants.”

The key to the hearts or, perhaps more accurately, wallets, of younger, creative tenants seems to be a strong digital presence. It’s not a new strategy — other buildings, like the Starrett-Lehigh Building, have employed similar Twitter-centric campaigns — but it’s one that 1407’s marketing team says is helping to transform the building’s identity. CBRE, NickersonPR and SRS Real Estate Partners, which is leading the retail leasing in the building, have ramped up the social media presence in the last five months, billing the neighborhood as an “epicenter” of activity, due to its proximity to Midtown south, Times Square and Bryant Park.

The marketing campaign coincides with a renovation of the “dated and very tired” 43-story building, said Mark Portner, managing director of capital transactions at Shorenstein Realty Services.

The renovation, which includes a redesign of the lobby, storefronts and facade, is expected to be completed by the end of the summer or fall 2016, Portner said. Fogarty Finger is the architect of record. The 1.1 million-square-foot building already counts Capital One, Wells Fargo, GoGoTech and Tech Stars among its tenants, and hopes to lure more tech, restaurant and fashion-focused businesses. He said 1407’s social media accounts will keep people apprised of the renovation’s progress and get people excited about the building and its location. Rothkin said up until recently, the building had fallen off of peoples’ radar.

“This has always been sort of a sleepy building,” he said. “The fact that we’re creating this kind of buzz with this building is extraordinary.”

CBRE is marketing a total of 110,000 square feet of office space at 1407 Broadway — the 11th and 16th floors, each at 42,000 square feet, and the 36th and 37th floors, both holding about 13,000 square feet.

The goal is to market a lifestyle to prospective tenants who will spend more time at the office than at home, said Lisa Nickerson, founder at NickersonPR.

“It’s really important not only to find your targets but to find the people who influence your targets,” she said. “At the end of the day, we could have all the followers in the world, but if it’s not beneficial to the brokerage team, that’s where the rubber meets the road.”

waldorf

5 NYC Afternoon Stroll Destinations

It is not news, of course, that walking is in fact healthy and that those who walk tend to be more calm, alert and happy than people who are inactive [ie. not walking]. Combat those afternoon office sleepies by taking a walk during your lunch hour. Many studies support that lunchtime strolls can almost immediately boost moods and the ability to handle common work time stressors. You work in possibly the greatest eye-candy environment there is – leave your desk and stir up some energy.

  • Rockefeller Center, St. Patrick’s Cathedral 5th Avenue between 49th and 51st Streets. A double whammy – an impressive landmark destination for its architecture and the city’s most prominent Catholic church, unlikely neighbors, but great neighbors nonetheless.
  • New York Public Library and Bryant Park, between 40th and 42nd Streets, 5th Avenue to 6th Avenue. Who doesn’t love Bryant Park? It’s one of the city’s best public spaces for strolling, napping, sunbathing, people watching, table tennis, a wrap or a cup of joe. The renovated main branch of the NYPL has an excellent library shop, and offers you the joy of walking through its Reading Room, where – GASP! – you can take in the extraordinary sight of people reading!
  • Waldorf Astoria. 301 Park Avenue. Walk to it, then walk through it. If you start at the Yale Club next to Grand Central station and walk to Penn Station – you’ll replicate Nick Carraway’s walk from The Great Gatsby.
  • Greenacre Park. E. 51st Street between 2nd and 3rd Avenues. A hidden gem, Hideo Sasaki’s masterpiece of a pocket park features a little known 25-foot waterfall – Calgon take me away!
  • Times Square – the obvious departure from all reality and mega scene for people watching.

Start tomorrow by taking a stroll during lunch. Chances are you won’t even be missed! If you can’t fathom a non-working lunch hour, then grab an office mate and talk shop while walking to and around the short routes above. Don’t forget your kicks!

 

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The 3 Best Broadway Area Bakeries

Argh, you’re running late again or you’re inundated with deadlines – either way you’ve forgotten your best friend’s birthday or your colleague’s promotion. Don’t sweat it – there are three distinctive bakeries steps from the office that’ll help with a recovery effort.

Baked by Melissa

526 7th Ave, New York (212) 842-0220

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Just a teeny tiny breath away from the office is Baked by Melissa. Please do not excuse this is any kind of ordinary cupcake shop. In fact, I’d sooner mistake this bakery for an art gallery.

Owner Melissa was fired from her job in advertising in 2008 and decided to pursue her love of baking in making her next career move. She was inspired by the care free rock n roll culture of the 60s and 70s and the idea that people should be able to taste more flavors without feeling guilty over the sweet indulgence. Thus her mini cakes, both in size and art form, accomplish both.

Unique to this shop is an enrollment in the Mini of the Month Club where members receive a package of the newest Mini of the Month, the first week of every month!

Memberships are available in 3, 6, and 12-month increments, and you can choose to receive 25, 50, or 100 cupcakes each month. Now how about that as the perfect celebratory gift! The cupcakes that keep on giving!

Another huge hit are her celebration boxes. Here’s an example:

IT’S YOUR BIRTHDAY! CELEBRATION BOX (LARGE)

Packed in a Gift Box wrapped in Tie-Dye Ribbon, the box (Large) includes:

  • 75-Pack of mixed cupcakes
  • New York City T-Shirt (please choose a size)
  • Sticker & Tattoo Fun Pack (10 of each)
  • 10 Candles

Crumbs Bake Shop

1385 Broadway, New York (646) 780-0454

Open since 2033, Crumbs has offered an impressive sampling of classic baked goods, but they too have made a name for themselves with their signature-sized cupcakes. We are not talking mini cakes here, now these babies are the size of your head.

To save the business form closing its doors, Marcus Lemonis and Fischer Enterprises stepped in to take ownership of Crumbs in 2014. One of the goals of new ownership was to expand its product offerings beyond traditional cupcake goods. Crumbs now carries an extensive selection of gluten free items, biscotti and even ice cream. But have no fear, you can still find the infamous peanut butter cup cupcake – some things don’t need changing.

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MacarOn Café

152 West 36th Street between Broadway & 7th Avenue, New York (212) 564-3525

Not a cupcake fan? No problem, step over to dark side with French macaroons that’ll knock your socks off and then some. This colorful cookie is the mainstay at this Café and owners Cecile and Arnaud Cannone make about 50 different kinds that rotate with the changing seasons.

All the traditional flavors can be found every day – like chocolate and raspberry or vanilla – but with the changing of tides, comes shocking and pleasing flavors like pumpkin and violet flower! These sinfully delicious macaroons are the perfect gift for any occasion.

Outside of the beautiful cookies themselves, the shop offers some specialty gifts such as the MacarOn Bakery Kit for $39. It includes a recipe book from the café, almond flour mix, confectioners sugar, 2 pastry bags, food coloring, 1 tip and a pattern sheet. Voila – make your own confectionery dreams!

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